Webr/ToFizzOrNotToFizz • Pepsi has announced a new logo and visual identity, their first major update in 15 years. It starts rolling out this fall in the US and internationally in 2024 WebMar 31, 2024 · Pepsi is updating the soft drink’s logo ahead of its 125th anniversary — while paying tribute to the pop in the brand’s classic labeling. The new logo, which replaces one used since 2008 ...
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In 2003, Pepsi’s new logo got a bit of a tweak. The globe was redesigned to have large, conspicuous white “shine” spots that made it look like it’d been vacuum-sealed in plastic, giving the logo a flatter look. The background gradient was shifted to make the lower left corner the light source, rather than … See more Before Pepsi was Pepsi, it was known as Brad’s Drink, created by pharmacist Caleb Bradhamin New Bern, North Carolina in 1893. During that same era, pharmacists created a bunch of … See more In 1898, Brad’s Drink became known as Pepsi-Cola, a name derived from the word “dyspepsia,” another word for indigestion. (Remember, these were the days when soft drinks were … See more This was a pivotal year for the entire Pepsi brand. Two major things happened: The logo bottle cap now laid flat, and Pepsi-Cola dropped the word “cola.” From here on out, it was just Pepsi. In addition to ditching the word … See more Today, we think of Pepsi as blue. It’s the “blue team” to Coke’s “red team.” But before 1950, Pepsi and the color blue had no relationship—until … See more WebSep 23, 2024 · The History of the Pepsi Logo - Art - Design - Creative - Blog • 315 Madison Avenue • 212.619.5446 Fine Print Art will inspire your imagination and creativity. We focus on visual arts, photography, … greenwich ct ice cream
Pepsi Logo Design Brief: Branding Lunacy to the Max - Fast Company
WebApr 13, 2024 · Pepsi is known for recreating its brand identity when necessary to convey a message to the new generation of consumers. Mauro Porcini, chief design officer of PepsiCo, said the company wanted the logo to reflect “great energy, confidence, and boldness.” But this time, several reasons were behind the redesign. WebMar 28, 2024 · Of half a dozen logo concepts that Mauro Porcini, SVP and chief design officer at Pepsi, had been considering for the new branding, all but one used a blue wordmark. [Image: PepsiCo] “We... WebThe Pepsi logo of today, which is often dubbed Pepsi Globe, kind of looks like a smile. In the spherical shape, a white swirl divides it into two areas: red and blue. The redesign … foam airplanes gliders